This is Art…Seriously

Drawing from a personal fascination turned obsession with internet content, I turn myself into a YouTube personality and create videos to ‘perform’ around the algorithms that control what we consume online. The phrase ‘Aspirational Media’, coined by Ilana Harris Babou in her video works, describes content hosted by an individual who paints themselves in an idealistic light and allows their character to be formed by what surrounds them. I take the aspirational one step further, into the realm of the parasocial where consumers of my content engage in a one-sided and confusing relationship with him through tutorials, reaction videos and vlogs. The content of the videos themselves function as a critique of the art world, further emphasized by a parallel criticism of internet culture and its tropes.